Creative Concept
Dear Future President was a collection of first-person blogs, social posts, and audio recordings that laid out the human stakes for Election 2020. Privileging the voices of women of color, they frame the choice of who our next president should be through a personal lens. Unflinching and searing, they cut through the clutter of the horse race. They focus on what the next president needs to know and understand about the lived experiences of people whose lives are at stake in the next election, at home and abroad.
Results
Highest conversion rate of 2020 web content into call-to-action opportunity.
