The why

One day I asked my dad what life was like growing up in Communist Poland. 

He replied: "I can't tell you. You don't know what questions to ask." I was frustrated, but I came to appreciate the larger lesson tucked away within his resistance.

Be curious, patient, and persistent. Great stories go beyond the surface, and great experiences widen the aperture of our lives while showing us a way back to ourselves.

I’m a writer-turned-marketer, with a restless commitment to audience-first projects. I spend my time at the intersection of brand, SEO, content strategy, and analytics–with a deep belief in smart process and structure. I love building ways for people to do better work, and I live by 3 C’s–care, clarity, and courage.

From the Andes in Peru and the savannahs of Mozambique to Latino neighborhoods in the District of Columbia, I have worked across teams to bring to life the stories of immigrants, activists, farmers, and small business owners. I’ve built systems and strategies to project manage and distribute these stories across digital channels, including search, social media, SMS, and email.

This site highlights some of these stories for prospects and donors. Using video, photography, podcasting, and long-form feature writing, I have leveraged storytelling across diverse medium to inspire change. 

Too many stories like these go untold, yet some have the power to inspire connection and understanding across racial, class, and generational divides. I uncover these stories by leading with empathy and building trust. 

Thanks for visiting. Start exploring below.

go beyond the surface.